It seems like almost every week a wine cooler manufacturer goes under and two new sprout up in its place. Many old favorites have bit the dust and I wonder why. Well, there is of course this atrocious economy that we are currently in that can be to blame for many business problems we are seeing today, but I think the reasoning has to be beyond that. If it were just the economy, then why would companies like Vinotemp International, arguably the biggest wine cooler dealer on earth, be expanding? I hear that just last year they opened a huge new factory for producing their custom wine storage solutions and expanded their corporate headquarters with a move to prestigious Irvine, California.
Then I think beyond that: What problems must be well managed in the wine cooler industry for a company to survive? Manufacturing major appliances like wine refrigeration systems presents unique challenges concerning longevity, customer service, and brand loyalty. Most wine cooler owners will hold onto their cherished appliance longer than their car. If the manufacturer doesn’t build a product to last, it’s in for trouble. While many manufacturers found ways to create aesthetically pleasing wine storage solutions, the lack of quality behind them eventually shown through. Warranty issues can be very expensive for companies who’s customers are expecting longevity.
Vinotemp is a company in particular we like to highlight. Their quality is what has driven them to success over the years and will continue to build over future decades as they build new customer bases and keep customer loyalty. I’ve often found quoted their propensity to land high-profile clients like the Bellagio and many other top LasVegas. The Ritz-Carlton chain of hotels also uses Vinotemp. To say that the clientele of these classy establishments expects nothing but the best during every stay is an understatement. To earn high marks among hotel ranking systems, of which many of these hotels get five out of five stars, every single detail must be perfect. This includes the wine coolers in the rooms and in the food and beverage outlets. The quality of the wine fridge must be top-notch inside and out.
Another thing that blows us away about Vinotemp, above all others, is their ability to custom craft pretty much anything the mind can imagine. It is not an overstatement to flat-out call them artists. Beauty shines through in their custom crafted wine cellars just like the great architects of our time. If you’ve seen custom wine storage anywhere you have been, there is a good chance is started in a Vinotemp factory. Many of these units can cost upwards of six-figures and their owners expect perfection for the price. This is what customers have come to expect from Vinotemp wine coolers- Perfection.